Experience Branding How To Survive As

Branding Information
Experience Branding" ? How to Survive as an Online Retailer


by:
Jake Gorst


"Are You Experienced?" asked guitar player Jimi Hendrix 35 years ago. Jimi wasn?t talking about e-commerce ? but his question is appropriate to today?s economic climate. These days many retailers, including online retailers, are discovering that their business suffers if they do not implement an "Experience Branding" strategy. What is that?"Experience Branding" is a way to describe a method of linking an identity to a business or product that involves customer interaction. In the long run, this method leaves a longer, and in most cases, LASTING impression on the consumer.Here's an example:100 years ago, a person would buy coffee beans and grind them himself. Then came along pre-ground coffee. Eventually, you could go to a vendor and buy a nice hot pre-made cup of coffee. Today, companies like Starbucks not only give you the hot coffee, but they provide you with a nice comfortable soft chair to sit in, a paper to read, music to listen to, and an eclectic setting to enjoy these things in. They provide an EXPERIENCE. This is why people are willing to fork over $4.00 for a cup of coffee!An early case of this branding method put into practice was the Macy's Department Store Leisurama homes of 1963. Back then you could actually go to the 7th floor of the Herald Square store in New York City and see a full-blown house - completely furnished. You could buy the house there - then 3 months later move in (these were built in Montauk, New York). The finished house was furnished right down to the toothbrush and everything was included in one single price. This method of experience branding was so successful that, down to this day, the owners of many of these houses still own the towels, dishes, etc. that came with the house. They enjoyed the experience and wanted to preserve it.Today, this method can be applied to anything - including web based businesses. An online vendor can give an experience to the viewer that will make a lasting impression. Some provide games for their viewers to enjoy. Most find that providing special information - an article giving the background of a given product presented with a human-interest slant ? is sufficient. Viewers can be invited to "register" - giving them access to an area of the site that the general public does not, where special information can be presented. This gives the viewer the feeling that they are part of something special - a private club. One example of this method of online "Experience Branding" is WeightWatchers.com. A registered user has access to message boards and a special catalog of diet recipes. A registered viewer becomes part of a community. It's an experience that will keep them coming back!"Experience Branding" is also helpful to non-profit organizations. JohnTaylorGatto.com, an alternative education resource, provides an online discussion forum that attracts teachers and parents, encouraging them to debate educational topics and share war stories. The Odysseus Group, the organization that owns JohnTaylorGatto.com, reports that interest in their web site skyrocketed when the forum was launched.So what do we learn from this? Gone are the days of impersonal service. If you want to survive ? offer your customers an experience! About the Author
Jake Gorst is a writer, film maker, and president of Exploded View (http://www.explodedview.tv), a new media advertising and design company. He also is a frequent contributor to various trade publications on topics related to Web site and architectural design psychology and trends. Previously, Gorst served as Vice President and Chief Creative Officer for E-Media Publishing, Ltd. and as an Internet content developer for Citibank and other Long Island based corporations.








©2005 - Presented by : http://homeincomeportal.com/mystory

Monetized Passive Adsense Income Websites

Limited Spots Avaliable. Space on our network for Adsense Income Websites Installation are limited. We can only fill 73  vacant spots on our network, therefore only 73 spots for  Adsense Income Empire Websites  is now open for subscription.

Build an Explosive Home Income with 106 Optimised Adsense Websites Located on 106 Domains across the World.

Everything is done for you.

Welcome to my Worldwide Adsense Income Portal.

Your Adsense Income will explode from these 106 Adsense Income Portals Worldwide that is installed for you.

No Hype, No Selling, just the plain facts you can see and experience. Your Adsense Income Websites are all Static Pages, (Search Engines love static pages) and they are located on 106 Domains on our Network, with Dynamic Unique Content and Live Keywords. Yes, we install for you 106 Websites all optimized to start building your Income 24 hours a day, 365 days a year.

Nothing For You To Do !!

Your Adsense Monetized Websites will build Income for you passively, due to the Magic of Google Adsense Infrastructure, we simply build, install and Host all 106 Websites for you on our Network.

Live Keywords

 Autobots grab keyword searches Live  from billions of search boxes as they are entered, and stuff them into your static pages.

You can see my  Worldwide Adsense Income Installation by clicking here. As you can see, with all these  Adsense Websites are hosted on dedicated independent servers and domains, on independent data centers all over the world. Instant presence, passive income generation, and hosted Live 24/7. Can anything stop you from exploding your Income from Home.

We have constructed State Of The Art RSS, Adsense Embedded Portals with Dynamic Content on Static Pages.

Since Search Engines love Static Pages, Your Adsense Monetized Websites are STATIC, embedded with Full Multi Dimentional Content.

You have 106 Full Websites on 106 Domains selling fulltime, hosted live on data centers across the globe.

Limited Spots Avaliable

Space on our network for Adsense Income Websites Installation are limited. We can only fill 73  vacant spots on our network, therefore only 73 spots for  Adsense Income Empire Websites  is now open for subscription.

After that, we will close subscriptions.

Nothing For You To Do ...

Every Website is installed manually for you, it takes 3 hours to install each of them, and server space on the Network is Limited.

Each Of Your Website costs in excess of $ 3,000 dollars in manpower direct cost, and we are exploding 106 of them just for you. Each of your Adsense Monetized Websites now have 5 levels of Dynamic Content.

You can instantly have an Adsense Monetized Website building Income for you passively with this installation.

Go ahead, click on any Continent in the World, and I have an Adsense Monetized Website selling Full Time For me. Every Website is a Full Retail Outlet, earning me a Full Time Income 24 hours a day, 7 days a week - 365 days a year.

Phase I - Live Dynamic RSS FEEDS. (See Above.) Top Sports Stories and Sports Headlines. The latest sports news from the most popular sporting events. This will have the Spiders crawling your Adsense Pages.

PHASE II - Direct Private Dynamic Content Pool, drawing from a content pool of 450,000 content data pools, covering every hot subject that is searched on the internet. Articles, recipes,jokes,famous quotes with more relevant and researched topics added daily. Refresh The Page, and your Private Autobot changes Title,Keyword, Category, Content.

Phase III - Dynamic Keywords. Your Satellite Portal is now drawing from a Dynamic Keyword Pool. You are competing with daily researched Keywords of Fully relevant Searched Keywords LIVE.

In other words, 106 surfers somewhere in the world are searching for something and 106 of your Portals is instantly carrying their specific Keyword Dynamically on your portal online.

PHASE IV - Dynamic Live Categories. Your Satellite Portals have Live Dynamic Categories that is embedded within your Static Pages.

PHASE V - Google Sitemaps. Everyone of Your 106  Adsense Monetized Websites are all sitemapped and is now a part of your Permanent Marketing Infrastructure.

This is a Permanent Infrastructure, and will develop a growing income for you. Google will have all your Pages crawled and indexed from these sitemaps.

Your Google Ads are setup on all 106 Satellite Portals. Once your Adsense Ads are crawled by Google, it will start displaying.

With 100 Million Buyers daily on the internet, we have built for you the Broadest NETWORK of Adsense Monetized Websites.

We are working to bring each of your Satellite Portals to the very Top of The Google Rankings, and generate Similar Results on all 60 other Search Engines Worldwide.

SUBSCRIBE  HERE