Importance Of Branding Whats In A Name

Branding Information
Importance of Branding: What's in a Name?


by:
William King


Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she's just "that girl in that picture." Where would Norma Jean be without Marilyn Monroe, or who would imagine Coca-Cola as just a soft-drink manufacturer? A brand provides a concrete descriptor to customers and competitors alike, a name for a product or service to distinguish it from anything else. Bob may run a hobby shop, but trying to advertise as "The hobby shop a guy named Bob runs down the street a ways" is financial suicide. Each customer will have to describe the shop, who Bob is, and what the shop does every time someone asks about it. This makes the process of recommending a good hobby shop too much work for the average customer, and far too much work for a user looking for hobby shops on the Internet. A customer looking up Bob's hobby shop will have an easier time of it if he or she knows to refer to it as "Bob's House of Hobbies," and the customer can then refer others to Bob's hobby shop by name, increasing the potential advertising exponentially. Developing a brand involves more than just picking a catchy name and placing an ad in the newspaper--a brand is more than a unique string of letters denoting a particular product; a successful brand is a mnemonic trigger that makes a consumer feel a certain way when the brand is thought of. For those who drink cola-flavored soft drinks, which is more appealing on a hot day: a cold cola soda, or an ice-cold Coke? Coca-Cola has spent 100 years developing their particular brand of cola-flavored soda as a refreshing beverage and a seminal representation of a market segment. Coca-Cola has used a combination of direct marketing, give-away techniques, and multi-product cross-branding to achieve maximum brand recognition and visibility in not only its immediately competitive market, but in markets as diverse as Coca-Cola branded race cars and housewares.Brand loyalty is an integral part of building a brand, as consumers usually have a choice of products in the same market segment, and so a successful company will come up with a way to keep consumers re-buying their product or coming back to their location rather than going to a competitor. These brand loyalty-building efforts may come in the form of coupons, incentives such as many grocery chains' technique of "grocery discount cards" or "loss leaders," meant to draw consumers into the store, where they will hopefully buy products along with the discounted fare at a higher profit ratio. In exchange for these discounts and grocery cards, many companies collect information about buying habits and average spending amounts, the better to tailor advertisements and better-focus future promotional efforts. Once a consumer is hooked, brand loyalty tends to result in higher sales volume, as well as loyal customers being less sensitive to price changes of their favorite brands (within reason, of course), as well as less sensitive to competitors' incentives. Studies have shown that it takes 5 times as much money to gain a customer as it does to retain one. That's 5 times as much money as could have been spent on other things.A brand is who your company is, and what it is selling--it is as important as naming a baby, and should require the same amount of effort to develop it, but if done well, can mature into a successful and profitable adult. © 2005, Wholesale Pages UK. Presented by : http://homeincomeportal.com/mystory
. About the Author
William King is the director of All Wholesale UK, Wholesale Pages and Wholesale-Canada. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.








©2005 - Presented by : http://homeincomeportal.com/mystory

Monetized Passive Adsense Income Websites

Limited Spots Avaliable. Space on our network for Adsense Income Websites Installation are limited. We can only fill 73  vacant spots on our network, therefore only 73 spots for  Adsense Income Empire Websites  is now open for subscription.

Build an Explosive Home Income with 106 Optimised Adsense Websites Located on 106 Domains across the World.

Everything is done for you.

Welcome to my Worldwide Adsense Income Portal.

Your Adsense Income will explode from these 106 Adsense Income Portals Worldwide that is installed for you.

No Hype, No Selling, just the plain facts you can see and experience. Your Adsense Income Websites are all Static Pages, (Search Engines love static pages) and they are located on 106 Domains on our Network, with Dynamic Unique Content and Live Keywords. Yes, we install for you 106 Websites all optimized to start building your Income 24 hours a day, 365 days a year.

Nothing For You To Do !!

Your Adsense Monetized Websites will build Income for you passively, due to the Magic of Google Adsense Infrastructure, we simply build, install and Host all 106 Websites for you on our Network.

Live Keywords

 Autobots grab keyword searches Live  from billions of search boxes as they are entered, and stuff them into your static pages.

You can see my  Worldwide Adsense Income Installation by clicking here. As you can see, with all these  Adsense Websites are hosted on dedicated independent servers and domains, on independent data centers all over the world. Instant presence, passive income generation, and hosted Live 24/7. Can anything stop you from exploding your Income from Home.

We have constructed State Of The Art RSS, Adsense Embedded Portals with Dynamic Content on Static Pages.

Since Search Engines love Static Pages, Your Adsense Monetized Websites are STATIC, embedded with Full Multi Dimentional Content.

You have 106 Full Websites on 106 Domains selling fulltime, hosted live on data centers across the globe.

Limited Spots Avaliable

Space on our network for Adsense Income Websites Installation are limited. We can only fill 73  vacant spots on our network, therefore only 73 spots for  Adsense Income Empire Websites  is now open for subscription.

After that, we will close subscriptions.

Nothing For You To Do ...

Every Website is installed manually for you, it takes 3 hours to install each of them, and server space on the Network is Limited.

Each Of Your Website costs in excess of $ 3,000 dollars in manpower direct cost, and we are exploding 106 of them just for you. Each of your Adsense Monetized Websites now have 5 levels of Dynamic Content.

You can instantly have an Adsense Monetized Website building Income for you passively with this installation.

Go ahead, click on any Continent in the World, and I have an Adsense Monetized Website selling Full Time For me. Every Website is a Full Retail Outlet, earning me a Full Time Income 24 hours a day, 7 days a week - 365 days a year.

Phase I - Live Dynamic RSS FEEDS. (See Above.) Top Sports Stories and Sports Headlines. The latest sports news from the most popular sporting events. This will have the Spiders crawling your Adsense Pages.

PHASE II - Direct Private Dynamic Content Pool, drawing from a content pool of 450,000 content data pools, covering every hot subject that is searched on the internet. Articles, recipes,jokes,famous quotes with more relevant and researched topics added daily. Refresh The Page, and your Private Autobot changes Title,Keyword, Category, Content.

Phase III - Dynamic Keywords. Your Satellite Portal is now drawing from a Dynamic Keyword Pool. You are competing with daily researched Keywords of Fully relevant Searched Keywords LIVE.

In other words, 106 surfers somewhere in the world are searching for something and 106 of your Portals is instantly carrying their specific Keyword Dynamically on your portal online.

PHASE IV - Dynamic Live Categories. Your Satellite Portals have Live Dynamic Categories that is embedded within your Static Pages.

PHASE V - Google Sitemaps. Everyone of Your 106  Adsense Monetized Websites are all sitemapped and is now a part of your Permanent Marketing Infrastructure.

This is a Permanent Infrastructure, and will develop a growing income for you. Google will have all your Pages crawled and indexed from these sitemaps.

Your Google Ads are setup on all 106 Satellite Portals. Once your Adsense Ads are crawled by Google, it will start displaying.

With 100 Million Buyers daily on the internet, we have built for you the Broadest NETWORK of Adsense Monetized Websites.

We are working to bring each of your Satellite Portals to the very Top of The Google Rankings, and generate Similar Results on all 60 other Search Engines Worldwide.

SUBSCRIBE  HERE