Use Your Email Address As A Branding To

Branding Information
Use Your E-mail Address As a Branding Tool


by:
Wanda Losko


Even before you launch your website, you can (and should) beginto use your domain name. Why? Because it is the worlds cheapestadvertising tool and an excellent way to brand your business. How? By using your domain name in your email address and in your signature file. If your email address reads yourname@aol.com or you@bell.com - you are branding the name of your Internet Service Provider. Whyshould you do it? Your ISP doesn't pay you for it. Indeed, you pay THEM a monthly fee!!! Quite likely you were not aware that you do have a choice here. Instead of advertising Earthlink, GTE, BellSouth, or AOL, youcan advertise and brand your own business and your own name.In case you didn't know, here is how it works. For example, myown service provider is home.com -- but my e-mail program isconfigured so, that the address I use in my "from" field says"wanda@loska.com". I can do that because my web host provides me with a forwarding service. That means, any message sent to wanda@loska.com is forwarded automatically to my *home.com*account.Don't think that you need to launch your web site to be able todo this -- even if you are not ready, you can use this feature. I suggest that once you get a domain name, you set up a simple page like this: http://internetsuccesscoach.com/bizcard.html -- but even this is not necessary.To use your domain name in email address, you only need to havea domain name and a decent web host. Yes, really. With domain name registration costs as low as $9.95 per year, and with web hosting fees around $15-30 per month -- can you afford NOT to do it? I don't think so!To register a domain name, you might want to use a special name-find tool at http://BuyDomains.com -- it allows you to search for the domain names containing your specific key words.Excellent time saving device! When choosing your domain name keep this in mind:-> Select a name that is not only easy to pronounce and easy to
spell -- make sure that it spells the same way as it sounds.

-> Avoid hyphens, numbers and abbreviations to prevent future
confusion -- unless registering both versions -- for example,
I registered both domain names: EMailMarketingTips.com and
E-MailMarketingTips.com

-> Chances are that the name you really want is not available as
dot-com anymore. If so, select another, less perfect name, but
try to get dot-com before you opt for .net or .org -- or any
other extensions.

-> Make it is as short as possible. Yes, virtually all one word
domain names with dot-com extension are taken, but don't give
up too easily on two-word names. There are still many great
ones available.

-> Three, or even four-word domain names can be good too if
they are not too long. Make sure you count syllables as well.
If it is easy to pronounce and under six syllables, most
likely it is fine (my InternetSuccessCoach.com has 3 words
and 6 syllables for example)

Using your own domain name is not only cost-free branding tool.
In addition this type of email address adds instant credibility
to your correspondence and - even more important - your e-mail
address will stay the same even when you change your ISP (and
most likely you will, trust me!).


ABOUT THE AUTHOR

Wanda Loskot is Internet Marketing Coach. Sign up for her FREEcourse "7 Strategies For Lasting Internet Success" -- learn whatyou need to know about Internet marketing in just one short e-mailper day. To subscribe go to http://InternetSuccessCoach.com










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